In a campaign that can only be rivaled by Mr. Obama's "people need to check their tire pressure" solution to high oil prices, the Japanese government is rolling out a campaign to help solve the looming electricity shortages facing Japan this summer. They even hired marketers to come up with a catchy name: "
Super CoolBiz"- and the solution?
Lose the suit and tie and wear casual clothes to work so you can roast and refrain from turning on the air conditioning.
Once the campaign is completed maybe the government can put the marketing team to work creating a sexy slogan for the Fukushima disaster/cleanup. Unreal.
