For Whom Does Gold Glitter?
By Frank Findley - February 7, 2012
As the best performing asset classes of the past decade, silver and gold have been hot topics on the financial news scene. But how widespread is the interest in this investment choice, and what do we know about the investors who do show interest in these precious metals? To answer these questions we applied to investments the same behavioral research techniques pioneered by comScore for understanding consumer brands.
As an initial gauge of interest, we looked at visitation to websites focused on precious metals. We found that the number of unique visitors to these sites have exploded, with many experiencing double- and triple-digit percent growth.
|Precious Metals Focused Website||Percent Growth in Unique Visitors*|
(Sep. 2011 vs. Sep. 2010)